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SUGAR #5: SUGAR AND THE BRAIN-When you eat a food with lots of hidden sugar such as soft drinks or colas, cakes, pastries, cookies, and candies, your blood sugar goes up leading to the release of insulin from the pancreas. Insulin and some other hormones lead to a release of dopamine from the reward center in your brain. The brain also records this experience in the memory center in detail. Your brain may remember a specific brand of candy or cookie. For many the experience is so pleasant that they will want to repeat it again. Television or internet commercials, magazine images, music, smells, and tastes can all be associated with the experience and make the memory even stronger. For most people the urge to repeat the experience can grow to be a habit that maintains excess body fat but for some it grows into a sugar addiction with craving or using sugary foods to relieve stress or depressed moods. Protein-Rich Shakes and foods control hunger enabling you to choose fruits and vegetables with much lower levels of sugar instead. The sugar in fruits and vegetables comes with fiber and water as well as antioxidants so the experience in the brain is different. The combination of behavior change, exercise as part of Healthy Active Lifestyle, and a diet rich in protein and fruits and vegetables can help you overcome sugar addiction!! Next time – more on sugar addiction and how to recognize it in yourself and others! So stay tuned!! #drdavidheber #sugar #brain #addiction #habit to learn more go to and and read PERSONALIZED NUTRITION AND TRANSFORMATION available as an e-book on for $5.49

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Categories: Nutrition

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